Gretha Oost is the creative brain and director of Half A Teaspoon Pty Ltd, established in 2004. Half A Teaspoon
is a design and product development business in Melbourne, focussing on product innovation to stimulate
conscious use of water.
Dutch-born Gretha Oost finished a Bachelor of Arts in Communication Management (1997) and has gained
experience in diverse marketing positions across different industries. Gretha moved to Australia in May 2004
shortly after finishing an 11,000 km cycling adventure through South America (together with husband Willem).
She came up with the idea for Half A Teaspoon Pty Ltd in June 2004 and has been working on the business
ever since, whilst at the same time raising two beautiful girls (6 and 4).
Gretha Oost doesn’t believe there are any problems too big to solve. Her high ideals and big ideas mean that if
she sees something that needs to change in the world, she figures out a way to do it. Running a company that
is not big yet, does not deter her from making big things happen.
Gretha initially inspired people to become more aware of their water use by developing the ShowerWatch. Now
she wants us to get excited about drinking tap water again and has created 321 Water.
Gretha wholeheartedly believes that great design and a creative approach can drive positive change.
Gretha was the 2010 Creative3 Investment Marketplace prize winner.
Slide Share Show:
http://www.slideshare.net/halfateaspoon/321-water-slideshow-v2-1
Video:
http://www.stateofdesign.com.au/dtv/Case-Studies/Design-Victoria-Case-Study-Half-A-Teaspoon