Mitch Olson,
Co-founder, SmallWorlds
Mitch Olson is Co-founder of SmallWorlds, New Zealand’s largest social gaming company with over 6 million registered players.
SmallWorlds is a next generation social game & 3D virtual environment blending rich visuals, social interplay, and a healthy dose of imagination into an immersive and engaging experience. Members shape the world, selecting from thousands of items to create unique spaces. Whether nurturing exotic plants in gardens, crafting rare items or enjoying the companionship of friends in popular hang-out spots, there are a wide variety of enjoyable activities to suit any mood. Opportunities for adventure are endless, as citizens play the starring role in elaborate movie-like missions – or play the director by creating their own interactive narrative for others to enjoy.
Mitch’s passion is at the intersection of where technology and design meet in products, particularly for mass consumer markets. Prior to creating SmallWorlds, he co-founded Outsmart Studios – an early pioneer in what has become known as Rich Internet Applications. They developed a number of award winning applications that helped establish their reputation as one of the top 3 RIA development studios in the world.