Bethany Koby – UK

Bethany Koby is a mum, CEO, designer, art director and artist interested in creating brands, businesses and experiences that help imagine a more positive and collaborative future.

In 2012, Bethany co-founded Technology Will Save Us, a UK business dedicated to sparking the imagination of young people using hands-on technology. Their beautifully designed DIY kits and digital resources are the most accessible way for families, young people and educators to make, play, code and invent with technology.

The DIY Kits are celebrated for their design and learning outcomes. In 2014, the DIY Gamer Kit was acquired by the Museum of Modern Art as part of their permanent design collections, they were later shortlisted for Designer of the Year in 2015 by the London Design Museum and won an award for Innovation for the Homes & Gardens Designer Awards in 2016.

As the CEO, she is responsible for its strategic growth, partnerships and continuing to make sure the products and services they create are fun, relevant, learning experiences that empower parents and inspire kids to find confidence in making and technology.

Bethany’s goal is to grow Technology Will Save Us to be the most accessible ecosystem for hands on learning and in 30 years’ time have helped to empower a generation of kids and parents who see technology as a medium for creativity and problem solving.